American Giant, an apparel manufacturing company from the USA, wants to expand in South America by starting to export on some major market there http://www.american-giant.com/why-were-here.html (Links to an external site.)
Their first targets are Argentina and Brazil.
Analyze the company and its domestic market
Analyze one of the two countries and analyze its main indicators of the macro environment.
Recognize how firms can profit by expanding globally.
Compile the advantages and disadvantages of the different modes that firms use to enter the foreign market.
Identify changes you would recommend your company make regarding its products or business strategy for the new
Write a paper and include the following:
An overview of American Giant and its domestic market and South America for expansion.
Description of how the company can be profitable by expanding in Argentina or Brazil.
Description of the main indicators of the macro environment.
Creation of a table with a list of the advantages and disadvantage of the different modes that firms use to enter the foreign market.
A List of the main risks and opportunities of exporting in the country of your choice.
Outline of the changes you recommend your company make regarding its products or business strategy.
Your assignment should be a paper 2-3 pages long, not including the required title and reference pages. Adhere to the CSU Global Writing Center (Links to an external site.). Include at least three scholarly sources (you may use the recommended readings) to support your answers. The CSU Global Library (Links to an external site.) is a good place to find these sources. Remember to use in-text citations as appropriate and to include your sources in your reference page.