Conversion Optimization Strategy
Headlines
Headline Variation 1
Headline Variation 2
Headline Variation 3
Offer Summaries
Offer Variation 1
Offer Variation 2
Offer Variation 3
Offer Image Library
Image Variation 1
Image Variation 2
Image Variation 3
Calls to Action
Call to Action Variation 1
Call to Action Variation 2
Call to Action Variation 3
Statement of Trust
Statement of Trust Variation 1
Statement of Trust Variation 2
Statement of Trust Variation 3
Testing and Optimization Plan
Landing page.
Testing and optimization process.
Describe the testing and optimization plan for the element variations on your primary landing page. Include the specific test type.
Metrics.
Describe metrics to evaluate the testing and optimization process.
Main Funnel Navigation
Value and necessity of each step.
Step 1.
Step 2.
Step 3.
Call to action variations.
Step 1.
CTA Variation 1
CTA Variation 2
CTA Variation 3
Step 2.
CTA Variation 1
CTA Variation 2
CTA Variation 3
Step 3.
CTA Variation 1
CTA Variation 2
CTA Variation 3
2.5.1 IMAP Part 2 Template