Company: Lyft
Project: Grocery Pickup and Delivery
Research Questions/Objective: Lyft, Inc. is currently offering low cost rides to grocery stores in some regions. • However, we would now like to determine consumer interest in Lyft entering the grocery pickup and delivery service market in a potential new Lyft-branded app.• Before we further develop a prototype, we need help determining: • The most desirable features to build into the app.• What we can expect consumers will pay for such a service.• We’re also interested in learning about the competitive landscape. Who are the players?