Marketing Strategies
Read the case study, Starbucks Loyalty Reigns (pdf as attachment)
Answering the following questions in essay form:
1. Which Starbucks Rewards feature in the mobile app is most valuable to the company? (10 points)
2. Could Starbucks have been as successful if it had offered only a physical Starbuck’s Reward card, and never introduced an app? (10 points)
3. Has Starbucks overlooked a social media channel that could be valuable to the organization? If so, which one(s)? (10 points)
4. Which features, and rewards are most important to stay relevant to customers in the future? (10 points)
5. In light of the fact that in 2022, Elon Musk has bought Twitter, would you as a CMO recommend to Starbucks that they continue to spend marketing dollars on Twitter, or would you recommend they stop marketing on Twitter altogether? (10 points)
6. What is the pricing strategy that Starbucks uses? (10 points)
7. As the CMO of Starbucks would you recommend to market Starbucks products to Generation Alpha (why or why not?) (10points)
8. As of September 2022, Starbucks has announced that it is ‘reinventing’ itself. What are they doing to reinvent themselves (20 points)
9. Cover page (10 points)
10. References (10 points)
Your written assignment should be between 500-2000 words, well thought-out and it should address the question in its entirety.
Your assignment needs to be:
Free of plagiarism,
Properly formatted using the recommended IGU Writing Standards writing format,
Properly cited, and
Academically clear, meaningful, and substantive.
Once you have completed this assignment:
Type your answer(s) in MS Word.
Make sure to include between 1 and 5 supporting references, which is information you have used from Marketing 5.0, a blog post, an internet article, or any other information from the internet. DO NOT COPY and PASTE from the internet.
Save it to your laptop, PC, or other device.