Please read the ‘Uber Technologies’ case study. Working with your assigned group, prepare a presentation to 1). summarize the case, 2). share your observations, and 3). key takeaways during the class. Class presentations are capped at 5 minutes each. Slides for your presentation are due by Wednesday (10/12) at 11:59PM PT. Please only submit one presentation per group. Presentation of slides will take place during class on Friday (10/14).
There are THREE separate groups assigned to this case study. Please plan to cover ONLY the concepts below in your respective presentations to avoid overlap.
Group 1: (a) Debrief the basic information of the case; (b) Describe the strengths and weaknesses of Travis Kalanick’s strategic leadership. Which qualities stand out to you, and why? Was he an effective strategic leader? Why, or why not?
Group 2: According to the article “Strategy for Start-ups,” which strategy does Uber use? Explain the platform strategy and what are the strengths and some weaknesses of this approach.
Group 3: (a) Who is/are Uber’s main competitors? What and who should Uber worry about? What should Uber’s new CEO, Dara Khosrowshahi, do about it? (b) describe Uber’s challenges in terms of business ethics and corporate governance. Provide recommendations for the above questions and be specific.