Capstone Course Business Plan Document Template
ASSIGNMENT #15
Your Name and Picture in the Front Page.
Assignment: #15 BP v.15 FINAL Doc. Content
Business Plan Document (DOC)
Both papers based on templates posted by Professor at NYU Brightspace / Assignments
Follow APA Guidance for issuing academic papers, it is part of the development and evaluation of the paper
Students will submit through NYU Brightspace the Final version of his/hers Business Plan Presentation and Business Plan Document
RUBRICS:
Business Plan Document: 100 points
Table of Content:
AUDIENCE
EXECUTIVE SUMMARY
BUSINESS IDEA
PRODUCTS AND SERVICES
ADMINISTRATIVE STRUCTURE
MARKET RESEARCH
BRANDING
PROJECT PLAN
MARKETING PLAN
FINANCIAL PLAN
CONCLUSIONS and NEXT STEPS
APPENDIX – TABLES – FIGURES
AUDIENCE:
Target Audience of this presentation, THAT WILL RECEIVE THIS BUSINESS PLAN: (which of them?)
Bankers – Loaners
Investors (Venture Capital / Angel Investors)
Internal Endorsement
Crowdfunding
EXECUTIVE SUMMARY
Often considered the most important section of a business plan. Briefly tells where your company is, where you want to take it, and why your business idea will be successful. It is also your first opportunity to grab a potential investor’s interest.
It should highlight the strengths of your overall plan and therefore be the last section you write.
Explain what problem are you trying to solve and that you have done thorough market analysis. Include information about a need or gap in your target market, and how your particular solutions can fill it.
Draft at high level:
Current situation
Desired Outcome (The concept)
Recommended Strategies (Opportunity)
Funding Request
Exit Strategy
Benefits for the investors/partners/company
What is your offer to the Audience? (hook)
All the information in the executive summary should be covered in a concise fashion and kept to one page
Always try to engage the audience with statements that will answer their question: What’s in it for me? (WIITFM)
BUSINESS IDEA
Problem and Solution (Detail what makes your product or service different, what is the problem that you detected? How are you trying to solve it?)
Product/Service (What are your offering? High-level description of your product or service. You can showcase your product/service)
Product/Service: Describe at high level your product or service that you are offering.
App: If this is an App, also draft the high-level design of it
Location: Where will you locate the production site? where the administration?
Scope:
Target Market: What country or market are you planning to offer your product or service? Local/International/Global
Key Competitors: Direct and/or Indirect competitors in that target market
Point of Differentiation and Value Proposition
Proposal with real value to the customers, what makes your product or service different than competitor’s products or services? what is unique in your product or service?
Unsatisfied Needs: What is the market need? How had you detected it?
Business Model (How you will make money though business operations)
Please Read: https://hbr.org/2015/01/what-is-a-business-model
Please look at: https://www.youtube.com/watch?v=6dKIOSe2A2o
PRODUCTS AND SERVICES
Product/Service Development (Research & Development or Product/Service Available)
Product Manufacturing & Sourcing (Location. Facilities. Equipment. Supply Chain. Warehouse. Real Estate Research. Suppliers. Process Flow. Quality Control. Regulations to be accomplished)
Operating Model Distribution (How it works, security, compliance. Distributors. Cost of Distribution)
Distribution channels
Service Supply (from human resources to activities)
In case of an APP Development or Software Solutions detail the SDLC:
APP/Software Development approach & Requirements Gathering
APP/Software Analysis and Design, APP/Software Functionality – WIREFRAMES – Website Map –
APP/Software Testing
APP/Software Deployment
APP/Software Production Model
APP/Software Support Model
APP/Software Maintenance Model
Pricing (High Level Idea for Product/Service/APP/Software. Research performed)
ADMINISTRATIVE STRUCTURE
Location (Office and Shop: Design. Blue Prints, Real Estate. Research Performed)
Legal Formation (Corporate structure – C Corp., S Corp., LLC, etc.)
Intellectual Property (Website Registration (URL), patents, trademarks, copyrights, etc.)
Organization
Core Team – Management (Key Roles/Individuals and high-level background)
Organizational Chart (FTEs and Contractors)
Personnel Matrix (FTEs and Contractors. Cost Matrix)
Minimum 3 Years (Best 5 years), in monthly detail
By Area / Identifying Roles and Personnel
Considering impact of Seasonality, Major events, and Inflation
Strategic Partners
Advisory Board
MARKET RESEARCH
Market Research & Analysis (PEST)
Macro and Microeconomics
Industry size, and structure
Income and spending analysis (US $)
Trends
Estimated Size of the Market (By Location in US $)
Market Analysis and Strategy
Target Market
Market Segmentation (identify customer segments)
Potential Customers Estimation – Use the Funnel Technique
Demographics and Psychographics – Persona
Customer and needs assessment
Detailed Market Research:
Primary Research: concept, message, advertising testing; surveys; interviews,
Secondary Data: public data, institutions, agencies, etc.
Competitive challenges face by the company and its products
Competitor Analysis
Direct Competitor 1 to n (company, product, pictures, market share, operations, target market)
Indirect Competitor 1 to n (company, product, pictures, market share, operations, target market)
Competitors Matrix – Products comparison (table), also skills, HR, etc.
BRANDING
Brand Name- name, tagline, logo (meaning of each of them) (Brand your Project: Title – meaningful, short, etc.)
Brand Associations- colors, tagline, images, celebrities
PROJECT PLAN
Project Team
Project methodology: Cadence / Project Control
Project Plan (Gantt Chart) From Inception to Product or Service Launch to complete 3 years of operations (in sync with your Sales Forecasting)
PERT – CPM (Optional, it is a plus)
MARKETING PLAN
Goals & Objectives (What you’re trying to achieve & how you’ll measure it)
Financial Goals (i.e., Incremental, expected profits, revenues)
Product life-cycle analysis
SMART Objectives
Unit sales and/or market share
Marketing Strategy (How you will achieve each marketing goal)
Differentiation
Competitive Advantage
Market Segmentation
Target market and customer profile
Positioning Statement
Customer Analysis – Audience (target clients)
Target Market
Market Segmentation (identify customer segments)
Demographics
Customer and needs assessment
Competitive challenges face by the company and its products
Target Market through Market Mix: 4 Ps (Product –or service-, place –point of sales and distribution-, price, -pricing strategy- and promotion –how customers will know about the product)
SWOT
Strengths:
Weaknesses: (Mitigations)
Opportunities:
Threats: (Mitigations)
Graph:
SWOT Chart
Competitor table positioning
Digital Marketing Acquisition Plan and Media Plan
Text and Graphs
Online
email campaigns
Search engine strategy – SEO (optimization)
Social Media (one by one: Facebook, Instagram, Twitter, others) Phasing approach or all at once.
Measurement and business analytics
Public Relations
Marketing Budget:
3 Years, Month to month marketing budget
Forecast month to month unit sales and revenues
Customer Journey
Social Impact Plan
CRM
CRM Strategy
Software to be used to implement the CRM Strategy and guarantee great User Experience
Loyalty Program
Software to be used to implement the Loyalty Program and guarantee great User Experience. Version. Functionality. On premises or on the cloud?
Customer Service
Organizational structure
In company
Outsourcing
Media to interact with customers (Call Center, Phone call, Chat. Bot, email, etc.)
Functions (and Software to support it)
FINANCIAL PLAN
Sales Forecast
Sales Projection general assumptions for the period of time estimated
Sales Forecast Matrix:
Minimum 3 Years (Best 5 years), in monthly detail
By Product or Service Groups / By individual Product or Service
Considering impact of Seasonallity, Major events, and Inflation
Personnel Matrix (3 Years matrix and Assumptions)
FTEs and Contractors. Cost Matrix
Minimum 3 Years (Best 5 years), in monthly detail
By Area / Identifying Roles and Personnel
Considering impact of Seasonability, Major events, and Inflation
Profits & Loss Statement (Minimum 3 Year matrix and Assumptions, better 5 year and 3 scenarios – optimist, likelihood, and pessimist)
CAGR – NPV – IRR
Break Even Point (optional, it is a PLUS)
Required Funds – Sources of Cash
Exit Strategy
Critical Risks (Consider the current Pandemic Situation)
11 CONCLUSIONS AND NEXT STEPS (List of Key Activities in the next 3 months}
Lean Canvas Business Model and MVP
Your Conclusions
Your Next Sptes
Appendixes (all your research analysis, documentation generated, estimations drafted (XLS), etc.
Tables
Figures
Appendixes
Fall 2022 – Dr. Omar Antonio Alvarez-PousaPage 1