NIKE
Executive Summary and Introduction
a. The executive summary should provide the key takeaways of the report. Imagine your CEO only has the time to read that one page. The one page gives the reader the scenario and the key conclusions. A short introduction that conveys a sense of what you are about to discuss in the document, the scenario, and the conclusion regarding sustained competitive advantage.
b.Introduction
Why are you writing the paper?
Layout of the paper (what will the paper cover?)
Scenario: Donald Trump got re-elected on 2024, and the relationship between Trump and China is not that good, so it will impact NIKE.