Salem State University Fall 2022
Introduction To Business Final Project
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This is an individual final project that will include a research paper.
Your paper should be an 6-8 page double-spaced, with one-inch margins and 12-point font
All papers to be submitted to Canvas
Grades will be based upon the strength of analysis, the quality of the research, and the demonstration of the subject matter. Below is a sample outline for your review
Instructor Notes & Suggestions
Select a business or an organization that you have some interest in or would like to understand more about
The size of the company is not important, but you need to understand the business so you can do the research and propose the recommendations
It can be a smaller private company or public
Research the foundation of the business model
The primary focus of the paper is to identify a Business and/or Operational Deficiency in the business that can be improved upon. (Every business has areas of improvements needed)
What has made the business successful and how has it changed within the last 5-10 years
Primary focus of this paper is to drill down into 1 or 2 areas of the business that you can research and propose a plan to improve the current situation
Sample Paper Outline
Introduction and overview of the business model
Short overview of the industry
Competitive Landscape – Who do they compete against?
SWOT Analysis
Timeline of major events over the last 5-10 years
Any key events or initiatives that they business has taken on.
Overview of the Business and/or Operational Deficiency that you have uncovered in the business
What are your recommendations for improving it?
What do think is an achievable timeline to complete the change / improvement?
Who do you believe will need to be the decision maker in the business to approve this change?
Any idea of cost to make this improvement? (It can be a rough estimate)
What is the long-term gain for the business
Summary & Conclusion
Listing of your outside research sources
Level of Research
List a minimum of 3-5 outside research elements (as needed)
All sources must come from creditable publications & sources
APA format not required