NIKE
Brand identity & loyalty
–Imitation and Organization
1. Question of Imitation*: Examine the costs faced by competitors to either copy or substitute for the resource. Explain the competitors’ profitability and their potential to make additional capital investments. If there is a barrier to imitation diagnose whether the barrier is legal, unique historical conditions, social complexity, or causal ambiguity.
2. Question of Organization: Examine whether the company is organized to exploit its distinctive competencies. Describe the leadership, culture, control systems, or structure that supports the distinctive competence(ies)