Structure of the assignment
Please include a table of contents for your assignment. This will make grading more
straightforward.
Answer each of the two sets of questions separately. You may want to write a short
introduction and conclusion/summary for each set of questions. However, there is no
word requirement for the short introduction and conclusion. It is more important to
say what you have to say if you decide to have an introduction and conclusion. In
brief, in the introduction, you need to inform the reader what you are going to do to
answer the case question. In the conclusion/summary, you just need to summarise
what you have done to answer the case question.
It is up to you how you apportion your effort and word count among the two
questions and their sub-questions; assess each question/sub-question, then allocate
the amount of effort you believe is required.
External information beyond the case study
In answering the case questions, please use what we have learned (e.g. theories,
analytical tools and models) to analyse the case study and answer the questions.
Whichever theories and tools you will use, you need to explain why and how they are
useful to answer the questions. You may rely only on the information provided in the
case study. But you are free to use data or materials of the case company from other
sources. Make sure to reference all sources correctly.
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Tables, figures and word count
You can use tables and figures if necessary, but make sure you explain them briefly
in the text as well.
Feel free to use subheading and serial number (e.g. 1, 2, …) as you prefer to
structure your writing. But this is not required.
The maximum word limit is 2500 (+/- 10%). It excludes tables, abstract, cover page,
content page, list of references and appendices