TOPIC:
The brand that is being proposed is called Ya Buggin. Ya Buggin is a podcast that will talk about various current events in sports, politics, entertainment and business. Ya Buggin will be an entertainment brand that will eventually branch out into other aspect of business.
RATIONALE:
The company will devise a new marketing plan because it is a new business starting up in an existing market. Ya Buggin will be a new offering in a existing market. The reason for a new plan is because a new business should have a plan to maximize business opportunities in every market possible. Without a marketing plan the potential for missed opportunities will increase and potential for failure increases in a market already flooded with podcasts. The podcast will provide a different perspective coming from people who are not afraid to speak they own minds on topics that require different points of views.
STRATEGY:
The intended market will be age 21-40. Why we have no specific race but will cater more to the Urban demographic which constitutes mostly of the Black community. The initial market push will be in the social media community through social media starting with friends and family on different social media platforms.