Please answer the following questions with a minimum of two paragraphs per answer. I will be looking closely for justifications for your answer, so please detail those as clearly as you can.
1. What are iRobot’s competitive and resource strengths, and what opportunities do you identify? What notable weaknesses and threats are facing the company (SWOT analysis)? Assess the combined impact of these forces on iRobot’s future profitability.
3. Describe iRobot’s business strategy. Does it appear well-suited for the company in 2019?
4. iRobot has the largest market share in a growing market, but does the company have a competitive advantage? A sustainable advantage? What additional strategies could the company adopt to secure or sustain competitive advantage?
5. Which of iRobot’s competitors presents that greatest competitive threat? Why? Support your answer.