Activity Instructions:
Locate each of the following sources.
At the top of the document you will submit as a .pdf, identify whether you plan to use MLA or APA as your citation method. Either option is fine, but be sure to stick to it consistently throughout the document.
Prepare a Works Cited (MLA) or References list (APA) using the sources below. Remember to alphabetize your sources based on the first item in each entry and to include a hanging indent.
Underneath each citation, in 1-2 sentences, provide your rationale for whether or not the source is reliable enough to be used in a business/professional piece of writing AND whether or not the source is relevant enough to the project as you understand it. Consult Chapter 11 and Chapter 22: Appendix B for specific criteria for evaluating sources.
The following is a list of sources a student plans on using for her Recommendation Report. She wants to increase attendance at a fundraiser hosted by her student organization.
Sources (with purposefully incorrect title formatting)
Millenial Minds: 7 ways to Attract and Keep This Generational Cientele by Lynn Parentini
(you will probably have to be logged into the library to actually access the content and determine credibility).
Ethics for fundraisers by Albert Anderson
(you will have to be logged into the library for this one too)
SOCIAL MEDIA EVENT MARKETING GUIDE by Donna Gilliland
(and this one)
5 Effective Tips to Increase Fundraising Event Attendance (no author)
How can I increase attendance at events? (reddit post)
Three Tips on How to incorporate an influencer strategy at your next event by Allen Yesilevich
How to Increase Attendance at your next fundraising event live or virtual by MobileCause (video)