Digital Media and Advertising Assignment:
Attend the webinar (free registration here (Links to an external site.)) to learn how CX (Customer Experience) is changing and how it will impact marketing, sales, and success and submit something you learned about the following 4 topics:
Automation
Loyalty programs
Data collection/integration
CX analytics
Public Media Assignment: PBS’s impact on audience
During class we’ve covered a number of PBS’s accomplishments. In a short paper (500-800 words) identify three of PBS’s shows that you think were significant and impactful to audiences and why you think they’re important and what their contributions to media has been.
Here are something to read about PBS:
Three articles about PBS, which recently turned 50 years old.
The third reading is about fund raising and PBS. Fund raising is a significant part of public media’s business model.
Reading 1 New York Times PBS Showed TV the Future.docx Download New York Times PBS Showed TV the Future.docx
Reading 2 New York Times PBS Path to Citizenship.docx Download New York Times PBS Path to Citizenship.docx
Reading 3 New York Times History of the PBS Pledge Drive.docx