Clearly introduce your business-plan assignment in the Overview section. This should be no longer…

Clearly introduce your business-plan assignment in the Overview section. This should be no longer that one paragraph. Include purpose of your assignment, PICOT as basis for and purpose business plan; and what will be covered in the assignment. 2. Include a clearly articulated cover letter written in business letter format, active voice and exactly as it would be read by leadership. Include overview of issue, proposed solution, and action request. (2) why it is being proposed, and (3) what outcomes are most likely to occur as a result. 4. Detailed Abstract expands the three areas of the executive summary. a. Expand description of project purpose b. Issue/problem defined; supportive evidence for project c. Expected outcomes and project timeline d. Marketing/needs analyses and plans at least two strategies e. Fit with mission of organization

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