ASSIGNMENT 3: CORPORATE STRATEGY DUE DATE: 04 OCTOBER 2012 Read the following case study and then answer all the questions that follow. KULULA.COM: SOUTH AFRICA’S LOW COST AIRLINE Airline Kulula belongs to an elite group of corporate upstarts that have hit the tarmac and immediately caused larger rivals to scurry for cover. Owned by Comair, Kulula has caused South African Airways (SAA) much consternation – evident in the remarkable behavioural shift it has forced upon the country’s national carrier.
