Customer relations

graduate-level response to each of the following questions:
Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
Choose a company, research the company’s Customer Relationship Marketing (CRM), and discuss it with the rest of the class.
[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]