Consult the MRI data reproduced in Figure (attaced)
and do the following analysis. Look first at the four Index columns to find the highest viewing category of late evening weekend news and compare that with the highest viewers of early evening weekend news. If you were advertising a new hybrid car, which category and time slot would deliver the greatest percentage of viewers who might be in the market? Now analyze the size of the category to determine which of the high viewing categories delivers the greatest number of viewers.
Discussion Question analysis.