Executive Summaries

Understanding of problem/issue (20%)
Clearly understands question
Clear and accurate analysis of case issues
Displays a depth of case understanding
Recommendations (20%)
Reasonable response to the problem/question
Originality/creativity of recommendation
Ideas are practical and could be implemented
Answers the “why” question
Integration of Learning (most important category)
(40%)
Using course theories/principles to justify ideas
Clarity and depth of explanation
Accurate use of course terminology
Accurate use of theories/principles
Recommendations are consistent with “best practice”
Planning and structure (10%)
Logically sequenced set of points/arguments
Clear and easy to follow
Focused on a manageable set of key take-homes
Presentation/Writing Style (10%)
Clearly written
Consistent arguments
Writing error free
Appropriate use of visual material (if applicable)
500words