Explain why the ratings in an IFE Matrix should be 4 or 3 for strengths and 1 or 2 for…

Explain why the ratings in an IFE Matrix should be 4 or 3 for strengths, and 1 or 2 for weaknesses as compared to the EFE Matrix, where the ratings should be 1, 2, 3, or 4 among both the opportunities and threats.

2. Give an example of two resources for a fast-food chain that you believe meet the three “empirical indicators” criteria.

 

 

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