Directions
After reading Porter’s Five Forces paper, refer back to St. Sebastian and the facts laid out in the background reading and Case #1and consider:
What products are in this industry vs. part of another distinct group?
What is the geographic scope of competition?
Identify the participants and segment them. Who are,
· The buyers and buyer groups?
· Suppliers and supplier groups?
· The competitors?
· The substitutes?
· The potential entrants?
Which of these forces is strong/weak and why?
If possible, analyze the industry structure.
· Why is the level of profitability what it is?
· Which are the controlling forces for profitability?
What are the recent and likely future change in each force, both positive and negative?
Paper Instructions
· Double Spaced
· 3 pages
· Times New Roman font
