In this week’s video, Michael Porter states that most companies don’t have a strategy. He further states that there is no “best” in business competition, and that the proper way to think about strategy is to create a unique company that yields an advantage in fulfilling customer needs over the competition. How does analyzing the external environment (Chapter 3) and understanding the Resource-based Theory of Competitive Advantage (Grant article) provide insight and perspective on creating that unique company that Porter talks about?
