LEARNING ENGAGEMENT#5 l

Learning Engagement #5TOPIC : CRM, Big Data, and Marketing AnalyticsI
Discussion Thread 1 (initial post due Wednesday for full credit)
Identify and appreciate the types of data used in marketing management decision making.
Discussion Thread 2 (two responses)
Comment on two other students’ initial responses, and add specific recommendations on what they should add, modify, and delete from their responses to make their responses even better and more compliant with the grading criteria). (Due Sunday for full credit).
PROFESSOR’S GUIDANCE FOR THIS WEEK’S LE:
Advances in information technology have changed the ways that customers and organizations function. Laptops, smartphones, and other smart devices have changed how individuals perform work, access and organize information, and communicate with each other. In addition, these tools have enabled the collection of vast amounts of data, with significant implications for comprehending how various phenomena can be better understood and acted on.
NOTE:
Post your 300-400 word answers by Wednesday 11:55 pm to earn a maximum of 14 points.
Offer at least two 200-300 word comments (replies) to posts from your peers’ discussions by Sunday 11:55 pm to earn a maximum of 8 points each.