Marketing Management – case study

Case Study – Group workGroups will choose a company from one of the top ten most valuable brand in the world and fill out the information using the same headers and format as the example below:
the brand is (Coca-cola)
case Study Example
Company: Locbit
Impact
People who control large building should be able to use smart sensors and devices to reduce their energy costs.
Brand
We help people who control large buildings, subtract 10 – 30% off of every energy check that they write, by providing software that connects and automatically controls all smart devices and sensors
Segments
Major Brand Hotels
Large Supermarkets
Office Buildings with One Owner
Target Market
Major Brands Hotels because
they include already have budgets put aside
they already have schedules for upgrading their rooms
If one hotel likes you,
Positioning
We are the only Internet Of Things (IoT) Company that allows smart devices from ALL manufacturers to work together.
Marketing Mix
1) Product: the ability to for newly installed hardware and software to easily work with their previous purchases is critical
2) Price: the ability for the product to pay for s as fast as possible is next important
Messaging