Read Chapter 3 and view the required videos on PESTEL Analysis and the Five Forces Framework.
Select Costco from Part 2 of the Thompson (2022) textbook to analyze the six components of the Macro-Environment and the Five Forces Model.
For this assignment:
Prepare a brief PESTEL Analysis for your selected case from Part 2 of our Thompson (2022) text. You must address all six elements.
Prepare a brief Five Force Analysis as presented in our Thompson (2022) text for your selected case. Address all five forces.
Required Readings
Thompson Jr. A. A, Peteraf, M. A., Gamble, J. E., and Strickland III, A. J. (2022).
Crafting
