Using Porter’s five-forces framework, attempt an analysis of the competitiveness in the automobile industry in 2004; adopt the BMW perspective. Consider the time horizon of strategic planning, and attempt to identify what future changes are likely for that period in the light of the factors at play in the macro-environment The first issue that students must address in answering this question is to clarify the part of the industry and market to which they are going to apply Porter’s model. An accurate segmentation of the automobile industry is hard to perform because of the scarce information. Nonetheless, students should at least pose the question. So at a minimum they should identify some of the segments in which BMW competed, for example high performance saloon and sport cars.