What are the benefits and detriments of strategy?

Discussion 3: Marketing Strategy

Background Information

Welcome to the discussion. In this course you will be introduced to a topic in the discussion. The first week of the module you will write about your initial thoughts after reviewing the resources. The initial post should be at least 600 words.

During the following week you will reply to at least two of your classmates. The replies should be at least 200 words. See the discussion rubric for more details on grading.

Discussions should always be completed prior to “class.” If you are in an online class or an on ground course this is prior to the lesson portion of the week. Are you ready to begin?

1. Watch Ted Talk: Martin Reeves: Your strategy needs a strategy.

2. Review Pepsico’s Responsible Marketing website.

3. Research the strategy of your company. 

4. Initial Post (600 words) 

Question: What are the benefits and detriments of strategy? How different is Pepsico’s marketing strategy from your company’s? 

5. Reply Posts (2 200-word posts)

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