Class Discussion: Exploring Business Models

Class Discussion: Exploring Business Models

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Overview

This week I want to share a collection of articles that will help give you a better perspective on business plans along with the presentations you will be watching this week. Use the articles as a starting point for developing your business model. After reading the articles below and reading the assigned pages of Business Model Generation (14-44), you will engage with your classmates in a discussion activity that will help you get comfortable with the Business Model Concept

Articles
Zipcar Program Targets Commuters
Snap’s Tricky Growth Path
Coming to Your Block: Pop-Up Hotels
Who Needs a Down Payment? Trade In Your Old Home Instead
Amazon Bookstores Offer Peek Into Whole Foods Plan
Startup’s $3 Pricing Challenges Big Brands

Instructions

  1. Pick any 2 of the articles above that interest you and address the following prompts:
    1. Value Propositions: Evaluate the value propositions intended in the business models of the companies in the article you chose. Does it match any of the elements from non-exhausitive list noted in your Business Model Concept book?
    2. Customer Relationships: Think about the product and customer that the company is working with in the article. Analyze whether the technology/product is appropriate for establishing customer relationships that will meet market expectations. You can reference the different customer relationship segments noted on page 29 of Business Model Generation.

Parameters

  • Initial posts are due by Friday 11:59pm
  • Reply posts are due by Sunday 11:59pm
  • Reply to at least 1 of your peers in this discussion forum.
    • Replies should seek to extend the conversation further, adding new thoughts or ideas to expand everyone’s ability to learn more. Please avoid replies that simply agree or restate what the initial poster put.

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98 98 unread replies. 115 115 replies.