Group Activity: Business Model Project – Initial Submission

Instructions

Using the business concept that your group has generated, go through each of the points listed below, and add the component to your project.

  1. Describe the customer segment(s) that your new venture will serve.  Use the categories described on page 20 of the assigned reading to describe your customer.
  2. Create a value proposition for the customer segment(s) described above.  Be sure that you answer each question regarding value proportions listed on page 23 of the assigned reading.
  3. Describe the channels through which your venture’s value propositions will be delivered.
  4. Using the customer relationships described on page 29 of the text, describe the customer relationships that the new venture will establish.
  5. Identify the key resources that your venture will require.  Use the categories described on page 35 of the text to describe the key resources.
  6. Identify the key activities required for your venture.  Use the categories provided on page 37 of the text to describe the key activities.
  7. Identify the key partnerships required for your venture.  Who will be you key partners and what resources will you acquire from each?
  8. The revenue streams that your venture may generate from each customer segment – use the methods for estimating revenue flow described on pages 31-32 and the pricing mechanisms described on page 33 of the text to estimate revenue flow.  (Note: you do not need to provide a dollar amount for revenues generated – you need only describe the source of the revenue flows.)
  9. The cost structure of the new venture – use the categories provided on page 41 of the text to estimate cost.  (Note: you do not need to provide dollar amounts of costs – you need only to describe the likely cost generators.)

Parameters 

  • Showing group contributions: Please put your initials in parenthesis & bold: (rsb) next to contributions you make on the project. This will insure accountability between group members and give the instructor a overall view of who did what.  While the group will all receive the same grade – I reserve the right to make adjustments if I notice discrepancies in the group contributions.
  • Have one member of your group submit this activity here as a Word document.
  • There is no minimum or maximum page length, just address each prompt entirely
  • This will count towards the Collaborative Team Exercises part of your grade. It is to help ensure that your group is on the right track for your final submission.

Instructor Response

  • I will give your groups feedback to use for the final submission next week. A timely submission from your group will be key to receiving feedback.

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