What is the difference between applied research and basic or pure
research? Use a decision about how a salesperson is to be paid, by
commission or salary, and describe the question that would guide applied
research versus the question that would guide pure research.
-The new management of an old established company is facing
problem. The company is currently unprofitable and is, in the
management’s opinion, operating inefficiently. The company sells a wide
line of equipment and supplies to the dairy industry. Some items it
manufactures and many wholesales to diaries, creameries, and similar
plants. Because the industry is changing in several ways, survival will
be more difficult in the future. In particular, many equipment
companies are bypassing the wholesalers and selling directly to dairies.
In addition, many of the independent dairies are being taken over by
large food chains.How might business research help the new management make the right decision.