Now let’s consider the communication strategies used to build the Under Armour brand.
Who is the target consumer for Under Armour?
How does the communications strategy relate to the target consumers for Under Armour?
Discuss here at least two of the specific marketing communication tools used to promote Under Armour. What makes those tools appropriate to this brand?
Discuss a marketing communications tool not used (or discussed in the case study) by Under Armour that might be worth considering for this target consumer.