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Tesla Case Study Rubric
Criteria
90-100 Percent
70-89 Percent
Less than 70%
Identification of Objectives, Opportunities or Problems
Presents accurate and detailed descriptions of the problems and issues central to the case; provides well-reasoned diagnosis of strategic marketing issues and key problems that demonstrates an excellent grasp of the present situation and strategic challenges; descriptions are compelling and insightful; provides thorough and effective introductory statement.
With few exceptions, identifies and outlines the principal problems and issues of the case; demonstrates an acceptable understanding of the issues, current situation, and strategic marketing challenges; introductory statement provides an adequate overview of the case issues and problems; summary is missing a few minor points, but meets expectations.
Does not recognize the problems or issues of the case, or identifies problems and issues that are not based on the facts of the case; displays little understanding of the issues, key problems, and the present situation and strategic challenges; introductory statement does not present clear overview of the case issues; main points are not outlined, or cannot be understood.
Analysis and Evaluation
Presents a balanced, in-depth and critical assessment of the facts of the case in light of relevant empirical and theoretical research; develops insightful and well-supported conclusions using reasoned, sound, and informed judgments.
Provides an acceptable analysis of most of the issues and problems in the case; in most instances, analysis is adequately supported by theory and empirical data; appropriate conclusions are outlined and summarized.
Simply repeats the facts identified in the case and does not discuss the relevance of these facts; fails to draw conclusions, or conclusions are not supported; does not present relevant research or data; shows no critical examination of the case.
Connections to Theoretical and Empirical Research
Makes appropriate, insightful, and powerful connections between the issues and problems in the case, and relevant theory and empirical data; effectively integrates multiple sources of knowledge with case information.
Identifies and outlines connections between some of the issues and problems in the case and relevant theoretical and empirical research; the connections identified are adequately elucidated.
Makes little or no connection between the issues and problems in the case and relevant theoretical and empirical research, or the connections identified are inaccurate or weak.
Options & Recommendations
Effectively weighs and assesses alternative actions that address the marketing issues central to the case; proposes high level course(s) of action that are realistic and contain thorough and well-reasoned judgments.
Outlines and summarizes some courses of action to deal with the marketing issues and problems in the case; in most instances, proposed action plans are outlined, are feasible, and based on relatively sound theory and evidence.
Has difficulty identifying appropriate course(s) of action; infeasible actions are proposed, actions do not address the key issues and problems in the case.
Case Study Question Responses
Thoroughly discusses, and succinctly addresses the marketing questions raised in the assignment; answers are fully supported by the analysis, as well as the theoretical and empirical points made in the paper.
Discusses some of the marketing questions raised in the assignment or, is not clear and succinct; answers are mostly supported by the analysis, as well as the theoretical and empirical points made in the paper.
Has difficulty discussing the marketing questions raised in the assignment or provides answers that ramble and are not clear; answers are not supported by the analysis, as well as the theoretical and empirical points made in the paper.
Professional Format of Response
Writing is clear and persuasive; document is effectively formatted for a business audience, including good use of visual reference (visual depictions of analytic tools, charts, graphs, etc.); a complete bibliography is included, formatted in APA style and includes more than 3 external references.
Writing has several errors in grammar and has not been proofread; document is acceptably formatted for a business audience, including some use of visual reference (visual depictions of analytic tools, charts, graphs, etc.); a complete bibliography is included, formatted in APA style and includes 3 external references.
Writing has significant errors; document is not well-formatted for a business audience; the bibliography is missing, incomplete, includes fewer than 3 external references or is not APA style