Section 1
Learning Outcomes:
Distinguish between different types and levels of strategy and strategy implementation (Lo.3)
Gain insights into the strategy-making processes of different types of organizations (Lo.4)
Understand issues related to strategic competitive advantage in diversified organizations (Lo.6)
From real national/international market, select any type of strategic alliance between two firms and answer the following questions:
Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…). (1Mark)- Max 150 words
What is the type of strategic alliance used by your chosen firms? Explain its different reasons. (1Mark)
What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method. (1 Mark)
Is this strategic alliance successful? Justify. (1 Mark)
What recommendations can you give for the managers of these firms to improve their competitiveness? (1 mark)
Note. All references used should be listed by the end of your analysis, using the APA style.
Section 2
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations. (Lo2)
Explain the contribution of functional, business and corporate strategies in the competitive advantage of the organization. (Lo3)
Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations (Lo 6)
Read carefully the case study No 24 from your textbook (Best Buy Co. Inc: Sustainable Customer Centricity Model?) and answer the following questions:
Identify opportunities and threats as well as strengths and weakness of the company. 1pt
What is/are the strategy (ies) used by Best Buy? 1 pt
Explain the contribution of various functional areas of Best Buy Company to its well-being. 1 pt
Determine the issues affecting to the strategic competitive advantage of the company. 1pt
Recommend solutions for Best Buy to improve its competitive advantage. 1pt
Notes:
Copy/paste the phrases from the text is not acceptable. You must use your own words.
Using the terminology developed in the course of Strategic Management is highly valued.