Traffic and Promotion Strategy
Broad Market Campaign
Table 1
Broad Market Goals
ATV
Conversion Rate
Exposures
Table 2
Broad Market Site
Site
Traffic/Visitor Profile
Demographic Segmenting
Ad formats.
Describe the types of ads used within this campaign.
Messaging strategy and main goals of ad exposures.
Define messaging strategy and also the main goals for the ad exposures.
Special offers and incentives.
Describe special offers and incentives offered within this channel.
Table 3
Projected Revenue and Costs
Ad Budget
Cost Per Click
Cost Per Visitor
Revenue
Total Conversions
RPV
MPV
Ad Spend/Revenue Ratio
Discounting Percent
Total Cost/Revenue Ratio
Targeted Market Campaign
Table 4
Targeted Market Goals – Best Case Scenario
ATV
Conversion Rate
Exposures
Table 5
Targeted Market Site
Site
Traffic/Visitor Profile
Demographic Segmenting
Ad formats.
Describe the types of ads used within this campaign.
Messaging strategy and main goals of ad exposures.
Define messaging strategy and also the main goals for the ad exposures.
Special offers and incentives.
Describe special offers and incentives offered within this channel.
Table 6
Projected Revenue and Costs – Best Case Scenario
Ad Budget
Cost Per Click
Cost Per Visitor
Revenue
Total Conversions
RPV
MPV
Ad Spend/Revenue Ratio
Discounting Percent
Total Cost/Revenue Ratio
Intention-Based Paid Campaigns
Table 7
Intention-Based Paid Goals
ATV
Conversion Rate
Exposures
Table 8
Branded Keywords
Keyword
Monthly Search Volume
Average CPC
Provide a sampling of 8-10 keywords here
Cost and conversion strategy.
Outline the cost and conversion strategy for the selected keywords/keyword phrases. How will these keywords allow you to monitor brand awareness online?
Special offers and incentives.
Describe special offers and incentives offered within this channel.
Table 9
Projected Revenue and Costs
Ad Budget
Cost Per Click
Cost Per Visitor
Revenue
Total Conversions
RPV
MPV
Ad Spend/Revenue Ratio
Discounting Percent
Total Cost/Revenue Ratio
Email Newsletter Sponsorship
Table 10
Email Newsletter Sponsorship Goals
ATV
Conversion Rate
Exposures
Email newsletter strategy.
Summarize one (1) email newsletter sponsorship. Please include the online vendor, the placement within the newsletter and the main goals of this campaign.
Special offers and incentives.
Describe special offers and incentives offered within this channel.
Table 11
Projected Revenue and Costs
Ad Budget
Cost Per Click
Cost Per Visitor
Revenue
Total Conversions
RPV
MPV
Ad Spend/Revenue Ratio
Discounting Percent
Total Cost/Revenue Ratio
3.5.2 IMAP Part 3 Template