Lesson 5.1 Marketing Strategy Discussion – 821 Discussion Group 1

Are there any media channels you think are obsolete today and not worth investing marketing budget into? Be sure to consider the product/service and target market in your response. Back your opinion up with data/secondary support from the marketing literature. WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE THIS ORDER OR A SIMILAR ORDER […]

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Peer Evaluation #3

You will be completing these peer evaluations with the WD Peer Evaluation tool located on the Canvas Navigation Menu.  After clicking WD Peer Evaluation, you will select Case Study #3 and then select your Case Study Group. This assignment serves as a reminder for each of you to complete your peer evaluations.  As stated in […]

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EpiPen Case Study: Discussion

Overview Now that your group has submitted your analysis for the case study, you will be turning your attention to providing feedback. It is important that you be able to provide clear, concise, and useful feedback. Think of this as an opportunity to sit in the Marketing Managers chair. Please remember this discussion is graded […]

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Current Event Live Session (Zoom Session #4)

I look forward to talking with you during this week’s Zoom session. You can find the link to our Zoom room in the Zoom Video Conferencing Module>Zoom Instructions. Note that this is the same link for all synchronous sessions for this course. Please keep in mind that all live sessions will be recorded for your review. The recordings will […]

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Case Study: Pricing the EpiPen

Overview This is a group assignment that has two main parts: Part 1: Written Response Part 2: Feedback (Discussion) You will be graded both on the quality of your written response (Part 1) and the SWOT analysis you provide in the Case Study Discussion (Part 2). (Refer to the Case Study Discussion for more information.) This […]

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Lesson 4.1 Marketing Strategy Discussion – 821 Discussion Group 1

Is there any advantage today to having products in a brick-and-mortar store? Why or why not? Things to consider as you’re mulling this over: product type/category, type of store, and target market – might these factors influence your response? What other factors might influence your position? WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE […]

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Wheaties Case Study: Discussion

Overview Now that your group has submitted your analysis for the case study, you will be turning your attention to providing feedback. It is important that you be able to provide clear, concise, and useful feedback. Think of this as an opportunity to sit in the Marketing Managers chair. Please remember this discussion is graded […]

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Current Event Live Session (Zoom Session #3

I look forward to talking with you during this week’s Zoom session. You can find the link to our Zoom room in the Zoom Video Conferencing Module>Zoom Instructions. Note that this is the same link for all synchronous sessions for this course. Please keep in mind that all live sessions will be recorded for your review. The recordings will […]

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