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Overview This will constitute the final paper for the course. Therefore, make sure that after you do the evaluation as detailed below, you should check and ensure that all of the nine components of the Business Canvas Model are included in your paper (from Business Model Project – Part 1). Also, make sure your group […]

Now that you’ve chosen an opportunity in Lesson 4, think about the competitive environment that you will be operating in. Your analysis of industry reports will support your competency towards the fifth learning objective in this course to create and evaluate a business model based on the development of an entrepreneurial opportunity. Instructions Go to […]

Instructions Using the business concept that your group has generated, go through each of the points listed below, and add the component to your project. Describe the customer segment(s) that your new venture will serve.  Use the categories described on page 20 of the assigned reading to describe your customer. Create a value proposition for […]

Class Discussion: Exploring Business Models 98 98 unread replies. 115 115 replies. Overview This week I want to share a collection of articles that will help give you a better perspective on business plans along with the presentations you will be watching this week. Use the articles as a starting point for developing your business […]

Reading about different business models this week and watching the presentations hopefully prompted you to consider how your group’s business model will look. After reading the articles and watching those presentations I assigned to you this week, you will be prepared to complete this exercise. Most importantly, make sure you read the assigned pages in […]

Overview This paper will be a collective effort from your group. The purpose of the assignment is for you to show competency on one of the major goals of this course – understanding characteristics of the innovation process. The case study that will serve as inspiration for the paper is called The Disruptor’s Dilemma: TiVo […]

This activity will require some initial brainstorming with your team. Your task is to identify an “opportunity” for an innovative venture. The opportunity may be located in an entrepreneurial start-up, corporate entrepreneurship venture or social entrepreneurship project. Remember that opportunity recognition is a creative event. Rely on your intuition and experience to generate ideas for […]

Overview In this activity, you will watch two CNBC documentaries.  One is on the founder of Southwest Airlines—Herb Kelleher—and the other is on one of the most famous CEOs—Jack Welch of General Electric.  While you are watching these documentaries, think about the different corporate cultures at these two firms. Instructions Answer the following questions after […]

Overview Organizational culture is a critical element to the success of innovation. Lesson 3 discusses several characteristics of an innovation-supporting culture: structure, culture, and strategy. Before beginning this discussion, read the lesson notes on the three characteristics. Instructions Evaluate: Using an organization that you are associated with, you will write an evaluation on it based […]

Overview Ed Catmull’s provides an “insider perspective” on the inner workings of Pixar in his article “How Pixar Fosters Collective Creativity.” In it interesting to pause and reflect on the characteristics of Pixar versus institutions which you have been a part of. We will now draw upon his perspective to progress our discussion of the […]